The Full Amicci Denim Range

This is the whole denim offer in one place: every fit, every wash, nothing else. If you already know the shape you want, the individual fit pages are quicker. If you are still deciding, start here and compare across the range, because the honest truth is that most men choose denim by leg shape and then pick a colour, not the other way round.

The range runs from baggy at the widest through straight in the middle to slim at the closest, with flare and stacked covering the two shapes that change a silhouette outright. Colours stay in black, grey and blue, so any pair works with the rest of the collection.

What To Expect From The Fabric

Weight and recovery matter more than any number on a swing tag. The denim used here is chosen to hold its shape through the seat and thigh across a full day rather than bagging out by lunchtime, and where stretch is included it is there for comfort rather than to let a smaller size squeeze on. Branding is small, tonal and kept off the front.

Every pair ships across the United Kingdom with free shipping, and selected denim carries the running 30% off applied directly on site, so there is no code to hunt down. Wash cold and inside out, skip the tumble dryer, and a black pair stays black instead of drifting towards grey after a season.

One last thing worth knowing: every product page carries its own measurements, and those numbers are far more reliable than the size you happen to take in another brand. Measure a pair you already own and like, laid flat, and compare the two. It takes two minutes and it is the single best way to avoid sending something back.